During the month of March WomenArts will pick one event from our new SWAN Day Calendar every day to feature on the WomenArts-SWAN Day Facebook page. We will also be picking events from the calendar to use in our newsletters. If you want to get picked, make sure that your SWAN Day Calendar listing really shines!

Jess Grippo used this great picture. Click on it to see her SWAN Day Calendar event.

Pick A Good Picture!

Many people will be viewing your image on their cell phones, so pick a photo or design that will shrink well. Close-ups are better than group shots. Action shots are better than head shots. Simple designs are better than designs with a lot of detail.

Use a Short, Punchy Title! 

Try not to exceed 55 characters – shorter is better. It helps if your title indicates the kind of event you are doing (i.e. play, film, exhibit, workshop, festival, etc.)  Here are a couple of great examples:

• The Emma Goldman Trilogy: 3 Plays by Jessica Litwak
• Untamed: Hair Body Attitude, Short Plays by Black Women

This is a great picture of poet Shelly Bell, who will perform at SWAN Day DC. Click on the photo to learn more.

Tell Us What’s Special!

Use your event description to tell the world what is special about your event. Write a couple of sentences about the artists or your artistic goals that will get people interested, and then make sure you tell them everything they need to know to get to your event at the right time and place. Always double-check your times, venue address, and spelling!

If you need inspiration, look at other people’s listings on the SWAN Day Calendar and elsewhere and think about what works and what could be improved. If you recently saw an ad that made you want to go to an event, figure out what made it compelling.  Was it the picture? The subject matter? The artists involved?  The price? The neighborhood?  The availability of public transportation or easy parking?

Probably all of those factors were part of your decision.  Think about the factors that might attract people to your event, and then write about the ones that seem like the biggest draws.

Additional Tips 

For additional tips about posting your SWAN Day event, please visit our SWAN Day Calendar Help Page.